Charity Partnership

We are proud to announce that One Family will be our Official Charity Partner for The 9th Asian Awards.


  • Background

    The Asian Awards has selected One Family to be the Official Charity Partner for its annual gala event to be held on Friday 12th April at the Grosvenor House Hotel on Park Lane. One Family, a new, digital-first charity, has global reach and a simple vision: to inspire a generation and to build a united family that works together to make the world a better place, a family that is moved to act through the force of love.

    Sharif Banna, CEO of One Family, said: “One Family is a celebrity-driven charity that brings about change through social action. We connect celebrity ambassadors, high-profile personalities, philanthropists, and millions of fans and followers through music, media, and technology. Our goal is to change lives. Not just the lives of the people we help, but also the lives of people who give time and resources to make change happen.”

    With over two billion YouTube views in the last two years, One Family Co-Founder & Global Ambassador, Maher Zain, shares his enthusiasm to work alongside The Asian Awards. He comments: “I am excited that One Family has been named as the Charity Partner of this year’s Asian Awards. The people who have been honoured by The Asian Awards have inspired so many by their example. Many people come to mind: the likes of AR Rahman, the late Ravi Shankar, and Ahmad Kathrada, who was lost to us only weeks ago, to name a few. It’s important to come together as one family and celebrate our contribution to the world.”

    The Asian Awards is a pioneering event that has quickly evolved into the most prestigious global acknowledgement of pan-Asian success across all walks of life. The impeccable evening recognises inspiring accomplishments and highlights international role models in the fields of business, sport, entertainment, philanthropy, and popular arts & culture.

    Paul Sagoo Founder of The Asian Awards, said: “The Asian Awards, now in its ninth year, continues to grow from strength to strength and each year we make an incredible difference to charity. We are very pleased to be working with One Family, who brings significant experience to the cause of helping people across the world lead better lives. Our audience is about making a difference and having such a powerful group of people in one room is bound to create an abundance of giving for change.”


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