Background to the Asian Awards

The Asian Awards were born out of a simple vision; to create an event that would honour only the very highest levels of achievement from within the worldwide Asian community; to create one of the most important events of its kind ever to be staged. A pioneering, unique and prestigious event, The Asian Awards is the only event that pays tribute to Asian success across all walks of life; emphasising inspiring achievements and highlighting inspirational role models in the fields of business, sport, entertainment, philanthropy and popular arts and culture.

The inaugural Asian Awards was held on the 26th October 2010, at the Grosvenor House, Park Lane, London. Presented by Lord Sebastian Coe KBE, the awards saw world leaders attend to celebrate achievement and excellence amongst the Asian community, including Deputy Prime Minister The Rt. Hon. Nick Clegg MP, Jermaine Jackson, Nasser Hussain OBE, Gurinder Chadha OBE, Christian Louboutin and Sonu Niigaam. World cricket star Sachin Tendulkar, Academy award winner AR Rahman, business tycoon Dr Vijay Mallya, Bollywood director Yash Chopra and BBC newsreader George Alagiah OBE were all announced as winners and joined us to collect their trophy on the evening of The Asian Awards. Paul Sagoo, Founder of The Asian Awards said: "We were delighted at the incredible success of the inaugural Asian Awards. Through The Asian Awards we have begun to build a legacy for the South Asian community and through the achievements of our winners, to inspire the millions of us who strive to be the best we can. We were honoured to have been joined by so many world figures with the support of the Deputy Prime Minister Rt Hon Nick Clegg MP, Nasser Hussain OBE, Christian Louboutin, Sonu Niigaam and other major personalities, The Asian Awards were a spectacular.

The 3rd Asian Awards marked the Asia-wide expansion

Although in the first 2 years, the Asian Awards primary geographical focus was South Asia, it was always the intention to define the term "Asian" as one, which encompasses all Asian countries, i.e. both South Asia and Far Eastern Asia. As a result at the 3rd Asian Awards in 2013, we honoured excellence from ALL Asian countries, over 25 in total. The move was incredibly well received with global Asian icons such as musician Nicole Scherzinger and the legendary Bruce Lee being honoured posthumously. At the 4th Awards we built on the pan-Asian expansion honouring such people as Jackie Chan and Gok Wan. At the 5th awards we broke all records on social media for a non-western event. #TheAsianAwards trended at NUMBER 1 worldwide for over 3 hours creating over 4bn impressions. At the 10th awards, taking place Autumn 2021, we will continue with this progress and highlight even more global Asian achievement.

The Asian awards are brought to you by the Lemon Group.

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