Naughty Boy — real name Shahid Khan — is a British music producer, songwriter and DJ of Pakistani heritage from Watford. He is one of the most successful music producers in British pop music, responsible for global hits that have sold tens of millions of records worldwide.
He produced La La La featuring Sam Smith, which reached number one in the UK and numerous other countries. He has collaborated with some of the biggest names in music including Beyoncé, Emeli Sandé and Sam Smith, and his production style — combining contemporary pop with subtle South Asian musical influences — is distinctive and innovative.
Naughty Boy's success has been a landmark moment for British Asian representation in the music industry. He has spoken openly about his upbringing and his pride in his Pakistani heritage, making him an important role model for young British Asians pursuing careers in the creative industries.