Every measurable deliverable is valued individually — digital reach, email campaigns, press coverage (at the industry-standard 3× media equivalent multiplier), on-screen branding, at-event exposure and hospitality — using published advertising rate cards and CPT benchmarks, exactly as Generate Sponsorship did for Lebara in 2011.

Intangible value is calculated by scoring your objectives — networking, brand fit, executive profile, community reach — on a 0–10 scale. The score is converted to a percentage of tangible value (industry standard: 75%). The higher your objective alignment, the greater your intangible return. Lebara scored 88% — generating an additional £129,586 in intangible value.

The moment you type your company name, our AI identifies your sector, commercial priorities and audience overlap with The Asian Awards. It then re-weights every asset category — so a bank's ROI is weighted toward networking and hospitality, while a consumer brand's is weighted toward digital reach and press coverage. Your projection is unique to your business.

Lebara · 2nd Asian Awards · 2011

As Presenting Sponsor of the 2011 Asian Awards, Lebara invested £120,000. An independent valuation by Generate Sponsorship — using the same methodology this tool is built on — returned a total verified value of £325,929. That is a 1 : 2.72 return on investment, before accounting for the long-term brand equity built across the Asian community.