01 · YOU 02 · THE NIGHT 03 · YOUR PACKAGE 04 · THE NUMBERS NEXT STEPS
Prepared for you

THE TENTH
Asian Awards.

Once a year, the most influential people of Asian descent gather in one room. For the first time in a decade of history, that room is in Mumbai — and this is your invitation to put your name on it.

Fairmont Mumbai  ·  Tuesday 17 November 2026  ·  One Decade · First Time In India

This is not a brochure. It's an interactive proposal we've started building for you. Work through it top to bottom: tell us who you are, choose what the night should do, build your package, test the return on your own numbers. Whatever you build is held exclusively for you for 14 days — extendable while your approvals run.

Start building — it takes 10 minutes
Begin
INSPECT THE ROOM before you commit.

A detailed audience profile — composition, wealth bands, sectors, seniority — at evaluation, before you commit a dollar. The named guest list follows under the agreement's data protections. You are never buying a room you haven't inspected.

DEFINED, with a real remedy.

Introductions, content and placements are itemised in the agreement and delivered on commercially reasonable endeavours — with a defined, capped, same-year remedy if we fall short. Not a voucher for next time, and not vague goodwill.

ONE HEADLINE SLOT. That's it.

One naming partner per year, sector exclusivity at every level. If it isn't you, it's somebody — possibly the competitor your clients compare you to.

Why You're Looking At This

BUILT FOR you.

One night in Mumbai. Five hundred of the most influential people of Asian descent in one room — and a small number of partners attached to it. This page lets you build that partnership yourself: choose what the night should do for your business, see the level that genuinely covers it, and test the return against your own numbers. Ten minutes. No sales deck.

01
Tell us who you are
Your logo lands on the stage, the table and the award — instantly.
02
Choose what the night should do
We recommend the level that covers it. Not the most expensive one — the right one.
03
Pick your level — and your award
Three ways in. If you own a category, choose the one that fits your brand.
04
Test the numbers, tell us what you need
Your own ROI assumptions, shown working — then a 14-day exclusive hold.
The Event

THE TENTH EDITION. The first in India.

Founded in London in 2010, The Asian Awards is the world's only pan-Asian honours platform — recognising outstanding achievement across business, cinema, sport, music, philanthropy and public life, from every region of Asia. Nine editions delivered. Mumbai is the tenth. One standard: the very top of every field.

9
Editions held
3.2bn
Cumulative reach per event
60+
Countries of coverage
$3m+
Raised for charity partners
IIIIIIIVVVIVIIVIIIIXX
Nine editions built the name. The tenth — the decade marker — happens in Mumbai, and it happens once.
The Company We Keep

Some of the names this stage has welcomed — honourees, presenters and guests:

David Cameron
David Cameron
Prime Minister · UK
Theresa May
Theresa May
Prime Minister · UK
Boris Johnson
Boris Johnson
Prime Minister · UK
Kingsley · Coe
Kingsley · Coe
Oscar · Olympic
Amitabh Bachchan
Amitabh Bachchan
Cinema Icon
Brian May
Brian May
Queen
Anand Mahindra
Anand Mahindra
Mahindra Group
Asha Bhosle
Asha Bhosle
Vocal Legend
Sachin Tendulkar
Sachin Tendulkar
Achievement in Sport
Ratan Tata
Ratan Tata
Business Leader
+ 500 of their peers
every edition
THE 2026 BAR

The names above set the standard. The tenth edition is curated against the same Top 100 index — and you don't take that on faith: a detailed 2026 audience profile is shared at evaluation, the named list follows under the agreement, and confirmed names are added to this page as they lock. The machinery is already running: the Top 100 index is re-ranked on published data each year, invitations issue in curated waves through the autumn, and every acceptance is verified before it appears anywhere.

Why 2026 Is Different

The tenth edition is the first ever held in India — one night at the Fairmont Mumbai, the week the city returns from Diwali. Five hundred invitation-only guests drawn from the Asian Awards Top 100, our data-ranked index of the world's most influential Asians, alongside Mumbai's leading business families, Bollywood, sport and public life. You will see the guest list before the night. That room is the product — and it lands with an estimated $49M of direct economic activity on Mumbai across the event week: venue, hospitality, production, accommodation and visitor spend. An estimate of economic activity, not a guarantee of return to any partner; the underlying basis is available for review during evaluation. Everything below is a way of owning a piece of it.

The Room

WHO YOU'LL BE standing with.

Five hundred VIP guests — world leaders, billionaires, icons — plus roughly two thousand companions across the week. Not an audience. A room.

WORLD LEADERS & PUBLIC LIFE

Three British Prime Ministers have stood on this stage. Heads of state, ministers and ambassadors sit in the room.

BILLIONAIRES & PROMOTER FAMILIES

Founders, chairmen and the families behind Asia's biggest businesses — Tata, Mahindra and their peers.

CINEMA, SPORT & MUSIC ICONS

Bachchan. Tendulkar. Bhosle. The names a billion people grew up with, three seats away.

UHNW FAMILIES & FOUNDERS

The quiet wealth: post-exit founders, NRI family offices, the people who write cheques without committees.

HOW THE ROOM IS BUILT

Invitation only, curated from the Asian Awards Top 100 — our data-ranked index of the world's most influential Asians, published all year and presented by the Headline partner. Plus Mumbai's leading business families. You see the named guest list before the night.

THE ENVIRONMENTS YOU CAN OWN

The champagne reception where deals start. The main room where reputations are made. The after party where the real conversations happen. Each one can carry your name.

Global Media Proof

THE WORLD watches.

Tendulkar. Bachchan. Tata. Lit up Times Square — next to the sponsor's branding. This is the machine your brand plugs into the moment you sign.

Sachin Tendulkar, Times Square
SACHIN TENDULKAR · TIMES SQUARE · PREVIOUS EDITION
Ratan Tata, Times Square
RATAN TATA · TIMES SQUARE · PREVIOUS EDITION
Amitabh Bachchan, Times Square
AMITABH BACHCHAN · TIMES SQUARE · PREVIOUS EDITION
0
Cumulative reach per event
0
Countries broadcast & press
0
International outlets on the night
0
Professional photos delivered

Reach figures are cumulative potential audience across broadcast, print, online and social placements from previous editions — the combined reach of each outlet that carried coverage, an industry-standard upper-bound measure, not a count of unique individuals. Times Square placements shown are from previous editions' campaigns. Measurement methodology and source breakdown are shared in the partnership agreement pack and during evaluation.

BBCSKYSTAR NETWORKTHE NEW YORK TIMESHOLLYWOOD REPORTERDAILY MAILTHE TIMESHELLO!HINDUSTAN TIMESCHINA DAILY
RED CARPET

Step-and-repeat shot by 100+ outlets. Your marque in every arrival photograph, every wire picture, every front row post.

PRESS ROOM

Where every winner gives their interviews — your brand in frame behind every quote that travels.

DIGITAL & SOCIAL

Tagged throughout the night across 3.2B of cumulative reach. Your handle travels with ours, before, during and after.

CONTENT SUITE

500+ photographs, broadcast footage and press clippings delivered in 14 days — with 12-month usage rights for your own campaigns.

Why This, Not Another Gala

FOUR THINGS YOU DON'T GET anywhere else.

01
NOT A TRADE SHOW

Every guest is a VIP. Your brand is part of the experience, not wallpaper.

02
FACILITATED INTRODUCTIONS

We personally introduce you to the founders, principals and icons in the room — pre-agreed, facilitated, logged and followed up.

03
YOUR CLIENTS AT YOUR TABLES

Fill tables with your prospects. The most expensive client dinner you'll ever host. And close.

04
CONTENT YOU CAN'T BUY

Your CEO presenting to a global icon. 100+ media present. Marketing assets for years.

Step One

YOUR BRAND, in the room.

Tell us who you are. Everything that follows — the renders, the recommendation, the numbers — rebuilds itself around you.

Your logo appears here
enter your website and we'll fetch it, or click to upload
Step Two

WHAT DO YOU WANT the night to do?

Tap everything that matters. We'll point you at the level that covers it.

TALK IT THROUGH — TWO MINUTES, SHARPER RESULT
Tell us what you're actually trying to get done — in your own words. We'll shape the recommendation, the numbers and your sign-off pack around what you say. Prefer to tap? The tiles below do the same job.
A private business conversation: public business data only, stored under our privacy terms, seen by nobody but our partnerships team — it arrives with them before your call so discovery is already done.
Our recommendation for you
—
Step Three

WHERE DO YOU come in?

Three ways in. Start at the level that fits — partners evolve upwards edition by edition. What's on the rate card is what's delivered; packages are scoped to your objectives on the call, never discounted in public. No hidden extras.

Optional Enhancements

A deliberately short list. Most of what matters is already inside the levels above.

Your Brand, Rendered
THE ASIAN AWARDS THE TENTH EDITION · MUMBAI IN PARTNERSHIP WITH
THE ASIAN AWARDS THE TENTH EDITION · MUMBAI Dinner SEVEN COURSES · FAIRMONT MUMBAI HOSTED BY
THE ASIAN AWARDS THE TENTH ASIAN AWARDS · MUMBAI 2026 Outstanding Achievement in Business PRESENTED BY Your principal hands this award to the person your clients most admire — for three editions.
THE TENTH ASIAN AWARDS YOUR PRODUCT · FIVE HUNDRED OF THE RIGHT HANDS
The press wall. Your marque in repeat behind every arrival.
Step Four

THE MATHS, shown working.

Not a media-value number. A break-even model: how many client wins this package needs to pay for itself, and the probability of clearing that bar given what we contract to deliver.

—
Expected return on partnershipconservative case — display capped at 5×, deliberately
WHAT MOVES YOUR NUMBER

Each bar shows your payback multiple if that assumption moves ±20%. The longest bar is the one worth pressure-testing on the call — everything else is noise.

BRAND VALUE ON TOP — DELIBERATELY NOT COUNTED

The payback multiple above is commercial return only. The media machine — 3.2B cumulative reach, 60+ countries — sits on top. Value it yourself:

Headline naming runs far higher than a logo placement. Be conservative.
Premium broadcast and press CPMs, not programmatic remnant.
BREAK-EVEN ANALYSIS
—
Client wins needed to break even
—
Expected wins from contracted introductions
—
Probability you at least break even

THE OTHER SIDE OF THE LEDGER

There is one Headline slot. If it isn't you, it's somebody — possibly the competitor your clients compare you to. They take the naming. They present the Top 100 for twelve months. Their principal opens the night your clients attend. And sector exclusivity means you don't get a corner of the room either: locked out at every level until 2027. No calculator above prices that. Your CFO can.

The Stage You Share

WHAT A YEAR OF WINNERS looks like.

Every edition crowns a slate like this. Your name sits beneath one of them, your leader hands them the award, and their story becomes part of yours.

Business Leader of the Year

The chairman whose group touched a billion lives this year.

Entrepreneur of the Year

The founder whose exit minted a hundred new investors.

Leader of the Year

The figure who moved a nation's direction in twelve months.

Philanthropist of the Year

The giver whose cheque rebuilt ten thousand classrooms.

Public Servant of the Year

The official who chose the harder right over the easier wrong.

Social Entrepreneur of the Year

The builder solving at scale what charity alone cannot.

Outstanding Achievement in Cinema

The face a billion people queued to watch this Diwali.

Outstanding Achievement in Music

The voice three generations know by a single name.

Outstanding Achievement in Sport

The athlete a whole continent stopped to watch.

Outstanding Achievement in Television

The storyteller in half a billion living rooms every night.

Science & Technology

The mind behind the breakthrough the world uses tomorrow.

Outstanding Achievement in the Arts

The artist who redrew how the world sees Asia.

Lifetime Achievement

The legend the entire room stands for.

HONORIFIC · NOT SPONSORABLE
Fellowship Award

Reserved for service beyond any single year.

HONORIFIC · NOT SPONSORABLE
Founders Award

The founder's own choice. Unmissable.

HONORIFIC · NOT SPONSORABLE

The legend the entire room stands for. Unsponsorable. Unmissable.

The standard is set: Bachchan, Tendulkar, Tata, three British Prime Ministers. The 2026 slate is curated to that bar — and announced with your name attached to it.

The Account

CONTRACTED. Not promised.

You inspect the room before you commit — a detailed audience profile at evaluation, the named list under the agreement's data protections. Every deliverable below is itemised in the agreement, with a defined remedy that bites in the same year.

WHAT AN INTRODUCTION ACTUALLY IS

A pre-agreed individual matched to your target profile, facilitated in person by our team on commercially reasonable endeavours — seated with you or walked to you, contact details exchanged and logged, followed up on your behalf within 14 days. Introductions create conversations; the outcomes are yours to close. Never a government official within commercial deliverables. A name badge in the same room does not count, and does not get counted.

THE REMEDY — DEFINED, SAME YEAR

Fall short of the itemised introduction programme and a defined, capped, pro-rata remedy applies in the same year — set out in the agreement as the exclusive remedy, so both sides know exactly where they stand. A credit against the next edition only if you choose it. No awards property anywhere defines its shortfall remedy this clearly.

THE 14-DAY REPORT

Two weeks after the night: every introduction made and logged, every asset delivered, every placement achieved, and what it was worth. Renewals happen on evidence.

THE 90-DAY FOLLOW-THROUGH

We facilitate your second meetings with the people you met for ninety days after the event — the conversion window where sponsorships actually pay.

For Your Sign-Off Chain

ARM THE PEOPLE who say yes.

Yours won't be the only signature. Here is what your CFO, legal, compliance and procurement will ask — answered before they ask it.

COMPLIANCE & ANTI-BRIBERY

Gifting itemised and valued for your declaration registers — the gift moment runs at roughly $20 per guest, deliberately inside common de-minimis thresholds. Introductions are facilitation, never inducement: no quid pro quo, no government officials for business purposes, fully documented and logged. Structured to align with UK Bribery Act and FCPA expectations. Guest-list data shared under contract with GDPR-standard handling.

PAYMENT & POSTPONEMENT

Staged payments: deposit on signature, balance on an agreed schedule before the event. If the event is postponed, your package transfers in full to the new date — or a pro-rata refund of undelivered elements. Your choice, in writing, with standard force majeure protections in the agreement.

THE DELIVERY BENCH

Account Director · Events Liaison · PR & Media Lead · Creative & Production. Paul opens the relationship; a named team runs it — one point of contact, a night-of escalation line that answers, and a team address that doesn't depend on one diary: info@theasianawards.com.

CSR FOR THE COMMITTEE

$3M+ raised across nine editions with Oxfam, Global Citizen, The Prince's Trust and Save The Children. The 2026 edition fights poverty — live auction, pledge drive, 100% of proceeds — with sponsors co-branded on every charity communication.

REPUTATIONAL GOVERNANCE

The platform is apolitical — it honours achievement, never office, and endorses nobody. Guests, honourees and sponsors are vetted; political figures appear across eras and parties as attendees, not affiliations. The inverse question your committee will ask is answered in the diligence pack, including the sustainability position.

BRAND SAFETY & ADJACENCY

The sponsor pool is curated and capped — one Headline, three Associate, sixteen Category — with sector exclusivity in writing at every level. No competitor adjacency. The confirmed partner list to date is disclosed to you during evaluation.

CONTRACT & CURRENCY

A master agreement with defined deliverables, liability caps, mutual indemnities, 12-month content and IP usage rights, and insurance certificates available for due diligence. Pricing is quoted and invoiced in USD — the figure you sign is the figure you pay, with no FX adjustment clauses on our side.

The deal pack prints what you've built as five one-pagers — executive summary, finance case, compliance annexe, procurement scope, ESG rationale. One page per desk that has to say yes. Nobody walks into those meetings armed with vibes.

What To Expect

THE SPONSOR journey.

T − 12 WEEKS
ALIGN

Strategy call. Objectives and KPIs agreed. Category selected. Creative brief issued.

T − 4 WEEKS
ACTIVATE

Guest list shared. Your clients invited, tables allocated. Assets produced. CEO speech drafted with our PR.

THE NIGHT
ARRIVE

Private concierge check-in. Red carpet and press room. Your facilitated introductions, logged. Present an award — 3.2B reach.

T + 2 WEEKS
AMPLIFY

Broadcast footage. 500+ professional photos. Media clippings. Year-long content and PR rights.

You arrive as a sponsor. You leave as a fixture in the next decade of Asian power.

More Than The Night

$3M+ RAISED across nine events.

Every edition gives back. We have raised over three million dollars with Oxfam, Global Citizen, The Prince's Trust and Save The Children — on the same stage your brand stands on. Confirmation of charitable totals can be provided to partners on request, and funds raised on the 2026 night are directed to the Fight Poverty programme.

OXFAMGLOBAL CITIZENTHE PRINCE'S TRUSTSAVE THE CHILDREN
2026 · FIGHT POVERTY
  • Live auction on the night — lots contributed by sponsors
  • Gala dinner pledge drive — 100% of proceeds to charity
  • Sponsors co-branded on every piece of charity communication
  • The CSR story your board and your stakeholders will love
Next Steps

LET'S begin.

01
DISCOVERY CALL

Thirty minutes with Paul and the team. Your objectives, your audiences, your brand strategy.

02
BESPOKE PROPOSAL

Within seven days: category fit, table allocation, activation plan and media value — tailored to you.

03
CATEGORY — OR HEADLINE

Category partners choose their award; we secure the naming and the on-stage moment. Headline goes deeper: event naming, venue and the Top 100 integration, scoped personally with Paul. One slot. First committed wins.

04
GO LIVE

Content production begins. Guest list shared. Introductions prepped. You arrive ready to own the night.

Categories go first-committed. The Headline conversation happens once a year — if that's you, say so and the founder and account team call you first. Send your package below and it is held, exclusively, for 14 days — extendable through your sign-off process.

THIS PACKAGE IS yours to hold.

Send us what you've built and we will hold every element of it exclusively for you for 14 days while we talk.

Send me this package

Goes to Paul Sagoo OBE, Founder, and the delivery team. Thirty minutes, the full guest strategy comes with them. Team line: info@theasianawards.com