The Asian Awards Secure a Multi-Million Dollar, Five-Year Partnership for Expansion Across the GCC Region

Dubai, United Arab Emirates – The Asian Awards announces a groundbreaking partnership that represents a multi-million dollar investment, paving the way for the event to be hosted across various GCC states for the next five years. This includes potential locations such as Abu Dhabi, Saudi Arabia, and Qatar.

"As soon as we learned The Asian Awards were planning an event in Dubai, we knew a longterm approach was essential," said a spokesperson for East West Sports FZ LLC. "We're thrilled to be part of this game-changing initiative, which is also backed by some of the most esteemed tourism boards in the region."

Originally scheduled for October 7th in Dubai, this transformative partnership has led to a strategic shift. The 10th Asian Awards will now unfold in April 2024, promising an unprecedented celebration.

"With elevated backing, we'll be inviting a broader range of international celebrities and key figures from Hollywood and beyond, making the awards bigger and better," said Paul Sagoo OBE, founder of The Asian Awards.

Paul Sagoo continued, "This isn't just an opportunity to keep The Asian Awards in the GCC for the next five years; it's a chance to finally recognize the Asian talent who have been overlooked due to the event's Western locations in its nine-year history."

 


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